K-Now has extensive expertise and infrastructure built around the social media data gathering domain. Our core system is built to be dynamic and robust, a tailored solution to monitor a particular issue can be up and running in just minutes without prior deployment; this approach has allowed our systems to achieve notable success in a number of emergency response use cases allowing on demand usage.
The social media infrastructure is built around a series of information feeds such as twitter, facebook, flickr and RSS feeds (such as news, blogs and other channels). Knowledge can be gathered both in real-time and historically from these feeds to target analysis around an event, emergency or issue. Data is then processed and extended with advanced natural language processing and linked data techniques before being added to a fast and scalable backend which is able to handle complex data-mining queries.
Our services, platforms and components have been used to support a number of emergency response scenarios, focusing upon national, regional and local events of a large scale where information available outweighs the capability to consume it. Our approaches place a strong emphasis on the metadata connected to social media posts, including enhanced geo-location and graph connections. The metadata provides a useful standpoint on which our visualizations are built. Due to the vast quantity of data to deal with in a short time frame and the noise of misinformation, visualisations are very important. We are able to provide a wide range of visualizations which can be used to show the most relevant information for a specific cause.
If you want to know more about K-Now's work regarding social data capture and analysis please get in touch to request a callback or demo.
